A Guide to the Best Markets in Puerto Vallarta and Surrounding Areas

Puerto Vallarta and its surrounding areas are home to a vibrant array of markets that showcase the best of local culture, craftsmanship, and culinary delights. Whether you’re searching for fresh produce, artisanal crafts, or unique souvenirs, these markets are a must-visit for both locals and tourists alike.

Planning a market-hopping adventure? Krafting with Krissy can help craft the perfect day, providing transportation, personalized market recommendations, and suggestions for the best places to stop along the way. Whether you’re looking for hidden gems, a scenic route, or a great lunch spot after a busy day of shopping, we take care of all the details so you can enjoy the experience stress-free!

Here’s a guide to some of the best markets in and around Puerto Vallarta.

A Guide to the Best Markets in Puerto Vallarta and Surrounding Areas

Puerto Vallarta and its surrounding areas are home to a vibrant array of markets that showcase the best of local culture, craftsmanship, and culinary delights. Whether you’re searching for fresh produce, artisanal crafts, or unique souvenirs, these markets are a must-visit for both locals and tourists alike.

Planning a market-hopping adventure? Krafting with Krissy can help craft the perfect day, providing transportation, personalized market recommendations, and suggestions for the best places to stop along the way. Whether you’re looking for hidden gems, a scenic route, or a great lunch spot after a busy day of shopping, we take care of all the details so you can enjoy the experience stress-free!

Here’s a guide to some of the best markets in and around Puerto Vallarta.

1. Olas Altas Farmers Market

Located in the Romantic Zone at Lazaro Cárdenas Park, the Olas Altas Farmers Market is a seasonal market that runs from November to April. It features a variety of vendors offering organic produce, handmade jewelry, artisanal bread, and locally made products. Live music and a lively atmosphere make this a perfect spot to enjoy a Saturday morning.

  • When: Saturdays, 9:00 AM to 2:00 PM, from November through April.

  • Where: Lázaro Cárdenas Park, Romantic Zone.

2. Marina Vallarta Market

Every Thursday evening from November through May, the Marina Vallarta Market transforms the picturesque marina into a bustling shopping destination. Vendors sell everything from fresh food and baked goods to handmade crafts and clothing. Enjoy a leisurely stroll while browsing the stalls and taking in the stunning waterfront views.

  • When: Thursdays, 6:00 PM to 10:00 PM, from October 31, 2024, to May 8, 2025.

  • Where: Marina Vallarta Malecón.

3. Mercado Municipal Rio Cuale

This traditional market, located in the heart of downtown Puerto Vallarta, is perfect for those looking for authentic Mexican souvenirs, handmade textiles, pottery, and local spices. The two-story market is also home to small eateries offering delicious, affordable local dishes.

  • When: Daily, typically from morning until evening.

  • Where: Downtown Puerto Vallarta, near the Cuale River.

4. La Cruz de Huanacaxtle Sunday Market

For those willing to take a short trip north, the La Cruz Market is one of the best in the region. Held every Sunday during high season, this market boasts fresh seafood, organic produce, and a wide selection of handmade crafts. Located along the marina, it’s a great place to shop and enjoy the ocean breeze.

  • When: Sundays, 9:00am- 2:00pm during the high season (November through April).

  • Where: Along the marina in La Cruz de Huanacaxtle.

5. Sayulita Market

A favorite for visitors exploring the bohemian town of Sayulita, this market is held on Fridays and features local artisans selling colorful clothing, handmade accessories, organic foods, and wellness products. The lively atmosphere and creative goods make it an enjoyable experience for all.

  • When: Fridays 10:00 AM to 2:00 PM

  • Where: Sayulita town center.

6. Bucerías Art Walk and Market

On Thursday evenings, the Bucerías Art Walk takes over Lazaro Cárdenas Street, featuring a mix of local and international artists displaying their paintings, sculptures, and handcrafted goods. In addition, Bucerías has a traditional open-air market where you can find authentic Mexican crafts and souvenirs throughout the week.

  • When: Art Walk on Thursdays, 7:00 PM to 9:00 PM, from November through April.

  • Farmer's Market: Wednesdays, 9:00 AM to 1:00 PM, from November through April.

  • Where: Lázaro Cárdenas Street, Bucerías.

7. Emiliano Zapata Market

If you’re looking for fresh, local produce, meats, and seafood, the Emiliano Zapata Market is a great choice. Located in the Old Town area, this market caters mostly to locals, making it an excellent spot for authentic shopping and great prices.

  • When: Daily.

  • Where: Old Town area, Puerto Vallarta.

8. Vallarta VegFest & Vegan Market

For plant-based food lovers, the Vallarta VegFest and Vegan Market is a fantastic seasonal event that highlights cruelty-free products, vegan food, and sustainable goods. Keep an eye out for dates and locations as they change each year.

  • When: Dates vary annually; typically held during the high season.

  • Where: Locations vary; check local listings for current details.

9. Pitillal Market

Pitillal, a neighborhood just outside the tourist zone, has a local market that offers an authentic Mexican shopping experience. Here, you can find fresh produce, clothing, and household goods at lower prices than in tourist areas.

  • When: Daily.

  • Where: Pitillal neighborhood, just outside the tourist zone.

10. El Tuito Saturday Market

For those who enjoy venturing beyond Puerto Vallarta, the small town of El Tuito hosts a charming Saturday market featuring locally made cheeses, organic honey, baked goods, and regional crafts. It’s a wonderful way to experience rural Jalisco culture.

  • When: Saturdays.

  • Where: El Tuito town center.

Puerto Vallarta and its surrounding areas offer a diverse selection of markets catering to different tastes and interests. Whether you’re in search of fresh food, handcrafted art, or a taste of local culture, these markets provide an enriching shopping experience. Be sure to bring cash, a reusable bag, and an appetite for discovering unique treasures!

Planning a market-hopping adventure? Krafting with Krissy can help craft the perfect day, providing personalized market recommendations, and suggestions for the best places to stop along the way.

Whether you're looking for hidden gems, a scenic route, or a great lunch spot after a busy day of shopping, we take care of all the details so you can enjoy the experience stress-free! Want to make your market day even more special? Krafting with Krissy can plan the perfect itinerary, taking care of transportation, must-visit stops, and the best dining options to complete your adventure. Let us help you turn your market trip into a memorable experience!


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